Thursday, September 25

SMS Advertising

I hope this saves us from mobile & sms spamming...
[ The booming mobile phone culture in India has prompted the advertising industry to target the consumers through the popular 'Short Message Service' (SMS).

Mumbai-based Indus Mobile Communications has launched '' to collect data of user groups of mobile phones.

''Knowing the potential of the SMS culture, we have over the last two years collected more than 30 lakh mobile phone numbers across the country with profile of the users,'' says Waseem Kazi, the Business Development Manager of the IndusMobile Communications...... ]
- Ad industry set to cash in on SMS boom | Sify