Read Blogs Before Applying For a Job

Cnet has this story about how blogs affect the job market. Now every company has some online profile or atleast you can profile the company by creating a search map. For example one can try to know about a company XYZ by feeding its name at various places - google.com (knows as googling), groups.google.com (any bad words ;-), news.google.com (whats the company upto) and now searching blogs to find out what people think about the company.