Social Networking Systems & Wikis

Christopher Carfi [Cerado, Inc.] writes Social Networking Systems and Wikis are engaging more and more social customers :

Tony Perkins, creator of Red Herring magazine, has forgone the "one-way" communication of the print world and is debating with his readers online in real time. He makes a lot of typos while doing so.

Microsoft customers are spending their own time and money making unsanctioned and unsolicited videos featuring Microsoft brands and sending them to Redmond. The funny thing is, Redmond doesn't mind.

Customers are starting to get their say. They are doing so in public forums. Their comments are unfiltered. And, more surprisingly, so are the responses of the individuals representing the companies. No PR flaks. No spin. No highly-sanitized, focus-group-approved, completely meaningless Dilbert-speak.

In other words, real people interacting with real people...