Startup Starts Up Unique Non-Profit

emediawire :

Like hundreds, and even thousands, of other websites that sell cause-related products such as the popular “LiveStrong” silicone wristbands from the Lance Armstrong Foundation, www.nationalsupport.org gives a percentage of the proceeds to charity. That they pledge a full 100% of the net proceeds is indeed praiseworthy. That they pay other sites to share their web traffic is, well, remarkable.