The Benefits of Anti-outsourcing sentiments

Bhupesh Bhandari & Bipin Chandran report in Business Standard that Indian BPO`s have received free advertising worth about $89mn because of anti-outsourcing campaign.

A report under preparation by New York-based market research firm Evalueserve, BPO to KPO —Business Process Outsourcing to Knowledge Process Outsourcing, has estimated that the Indian BPO companies have received free advertising worth about $89 million because of the anti-outsourcing campaign. The report is likely to be released in July.



Confirming the trend, more than one BPO company told Business Standard that there is a longer queue of American companies in front of their offices than ever before wanting to outsource work to India.



According to Exlservice, Inc president & CFO Rohit Kapoor, the company has had 15-20 per cent more visitors in the last quarter as compared to the same period a year ago. “This will translate into more business for 2005 and 2006,” he said.