Wednesday, December 8

Business Opportunities Weblog | The Most Hated Advertising Techniques

Via Business Opportunities Blog
According to Jakob Nielsen, when users were asked how various aspects of online ads affected their Web experience, they rated the following attributes most negatively:

Pops-up in front of your window - 95%
Loads slowly - 94%
Tries to trick you into clicking on it - 94%
Does not have a "Close" button - 93%
Covers what you are trying to see - 93%
Doesn't say what it is for - 92%
Moves content around - 92%
Occupies most of the page - 90%
Blinks on and off - 87%
Floats across the screen - 79%
Automatically plays sound - 79%